BluePrint

Market Analysis: We map the universe of companies within the Ideal Customer Profile (ICP) defined by the client, identifying volume, characteristics, and potential.

In-depth ICP Study:

Segmentation (industries, size)

Pain points and characteristics of the segment

Timing and seasonality of the sector

Solution maturity and customer offering (Product-Market Fit)

Buying behavior

Direct and indirect competition

Barriers to adoption

Strategic opportunities

Alignment with the value proposition

Fit indicators

Ongoing technological trends and innovation

Benchmarks and KPIs for comparative analysis

Average conversion time

Persona Mapping:

Job profile

Challenges and pain points

Objections

Decision-making criteria

Preferred channels

Customer journey by persona