Jacqueline Alves

Content & Brand Strategist · AVPIA

Jacqueline Alves is Content & Brand Strategist at AVPIA, with a career built across digital marketing agencies and B2B companies as an SEO and digital marketing specialist. She worked at TV1, Hook Digital, ASB Marketing, PicPay, Neoway, and B3 before taking on the challenge of positioning AVPIA in the Brazilian and LATAM markets.

Outside of AVPIA, she runs two personal projects in parallel: the newsletter Orbitando no Marketing (Substack and LinkedIn), dedicated to SEO, GEO, and AI applied to marketing, and Depois Eu Te Conto (Substack), a space for reflective writing and fiction. The two sides have more in common than they seem: the same attention to language she uses to write a scene guides how she structures content to be read by a generative AI.

In practice, what drives her work is straightforward: optimize for machines without losing the human reader. When content is clear for a person, it tends to be clear for the system trying to understand what it's about.